Websites are proof you exist. Ideas are proof you matter.
A slick site with zero thought behind it is like a fancy business card for a boring person. First impressions matter, but second impressions close.
Your website should frame your thinking, not hide it behind endless buzzwords. Lead with ideas. Show your edge. Make the handshake memorable so the conversation that follows is irresistible.
A site is just the opening move. The work after—the pitch, the campaign, the strategy is what seals the deal. If your site doesn’t make people want more, it’s wasted pixels.
No one forwards a website link and says, “you’ve got to see this navigation.” They forward an idea. Make your site the launchpad, not the endgame.
