Good Kiwi vibes, bottled. A summer campaign pairing Primo flavoured milk with four Kiwi artists, a playlist for every flavour, and a 3D world where the milk moves to the music.
Primo wanted to own the soundtrack of a Kiwi summer. So we turned the fridge into a record store.
Every flavour got an artist. Every artist got a playlist, a shoot and their own content suite, rolled out across screen, street and feed. Lee Mvthews, Jess B, Chaii and Melodownz, each with a flavour to match.
Turntables, beat pads, flying fruit and milk that dances. One hero film cut down into a summer of content.
Every bottle built in 3D, every pour simulated. Milk spirals, bottle explosions and flavour bursts made to cut on the beat.
Concept, shoot, 3D, film, posters and social. One crew, start to finish.
Let's make it loud